Media Presence

Québec City is a winter paradise

Adventure Cities (Season 2), shot in February 2023 and airing in September 2023 on Discovery Channel, Bally Sports and soon on PBS, brings the wonders of winter to Quebec City and Charlevoix. A filming project in collaboration with Destination Québec cité and Tourisme Charlevoix with a potential reach of over 4 million listeners.

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8 things to do in the Quebec City region with your loved ones

«Visit Quebec City in an original way. Tuque et Bicycle Expériences offers a guided fatbike tour on snow. In the heart of the city, on a flat, accessible route in the Lower Town, you’ll visit the Old Capital as you explore along the Saint-Charles River to the Grand Marché de Québec.» ( French blog post)

Tuque et bicycle experiences begins a green turn

“The company Tuque et bicycle experiences, which introduces fatbiking to citizens, is collaborating with Bistro St-Malo to offer reusable water bottles to its customers.” (French blog post)

For Your Next Adventure, Borrow; Don’t Buy

«I packed a week’s worth of thermal layers and didn’t worry about checking luggage. When I arrived, I was given a bag of gear and was asked to make sure everything fit. The clothing—which Tuque and Bicycle owner, Émilie Pelletier, sources from local businesses—was perfect. There was an insulated coat, snow pants, sturdy boots (and a boot warmer!), heavy gloves and a few extras including a toque, neck buff and cozy socks.»

A young tourism company on the rise

“In two and a half years, Émilie Pelletier’s fleet has grown from 12 to 60 oversized-tire bicycles. This summer, she added about fifteen electric bikes and six electric scooters. All of this to encourage tourists to discover Quebec in a different way.”(French article)

Québec Inc.’s suggestions for your break, LE SOLEIL

“We really enjoy spending time outdoors. For Quebec readers, I recommend trying Tuque and Bicycle Experiences, an introduction to fatbiking in Quebec City offered by a young entrepreneur. We bought packages at the office, and people loved it! […] (Article in French)”

From Old Quebec to Limoilou on a Fatbike, AVENUES.CA

“[…] I am not the only one struggling to breathe right now, who needs to disconnect, who needs to feel safe,’ says the young entrepreneur, who offers these fatbike outings in Quebec as a way for beginners to ‘discover the joy of cycling in the snow.’ Her route takes participants through the streets of Lower Town, the snowy trails of the Rivière-Saint-Charles Park, and the Grand Marché de Québec in Limoilou. […] (Article in French)

PEEC Entrepreneurial Education Project in College

“Emilie Pelletier and Roxanne Charbonneau are two student entrepreneurs at Cégep Limoilou. At the beginning of the lockdown, they felt like they were facing a void, which forced them to take a step back and reflect on ‘life in general.’ The girls then refocused their interests and, despite the distance, decided to first take care of their family, friends, and themselves.” (French Article)

Discovering Old Quebec by Winter Bike, ICI QUÉBEC (RADIO-CANADA)

“Since March, Quebec has been stripped of the vast majority of its tourists. But that didn’t stop Émilie Pelletier from charging ahead and launching her business Tuque et bicycle expériences which offers winter excursions on oversized tire bikes in Old Quebec and on snowy trails. […] (French Article)”

Eight Winter Outings for Everyone! , Le Soleil

“Getting to know this fat-tire bike

The brand new company Tuque & Bicycle Experiences offers the opportunity to get acquainted with the fat bike, the oversized-tire bicycle that is gaining more and more enthusiasts in Quebec.

Le Mag mentioned it two weeks ago: entrepreneur Émilie Pelletier was then in the final stretch of her crowdfunding campaign on the La Ruche platform. The founder of Tuque & Bicycle Experiences raised over $9,100, 182% of her $5,000 goal. This is not to mention about $3,000 in sales made at the Grand Marché de Québec, where Ms. Pelletier was present for seven days to promote her offer.

The young woman, who is certified as a tourist guide, offers a beginner’s route on flat terrain in downtown Quebec City. The loop starting from the Old Port passes through Place Royale and takes cyclists to the Grand Marché.

Émilie Pelletier started her guided tours last weekend and was pumped by the enthusiasm of her first participants when Le Mag spoke to her again on Monday. While the holiday season is already busy, there are usually departures among the three offered each day (9:30 am, 12:30 pm, and 3:30 pm). Evening outings would also be possible upon request, says the enthusiast who has been a fan of fat biking for only a year!

“I wanted to offer a bike tour. In winter, you have to stay warm by being active. I tried fat biking and really loved it. Once you’re properly dressed, it’s so much fun! I’m sensitive to cold, but it doesn’t take long to warm up while pedaling,” says the athlete, who leads groups of up to six people on snowy trails while telling them anecdotes about Quebec winters throughout history.

The entrepreneur eventually wants to offer other routes, such as a more challenging temporary outing with hills. A mobile rental fleet is also in development to make fat bikes available to those who would like to ride them on their own.” (French Article)

Student Entrepreneur, ACEE

“Where did the idea of combining tourism and fat biking come from?

As the business development manager at Cyclo Services and a certified tour guide, I quickly noticed that unique and authentic tourist experiences are increasingly in demand. Cyclo Services had already understood this for a while and was meeting this need by offering guided bike tours. The idea of moving, learning, visiting, and getting out of the city center, all by bike, appealed to me a lot, so much so that it inspired me to offer this service in winter with fat bikes. […]”(French Article)

Bécane Dodue à Québec, VÉLO MAG

Winner at the regional finals in the Business Project category, CÉGEP LIMOILOU

“A student in Natural Sciences at Cégep Limoilou and holder of a tourist guide license from the City of Quebec, Émilie Pelletier, proposed Tuque & bicycle experiences, a company that will allow visitors to Quebec to experience all the benefits of a bike ride in the winter, a period not covered by current businesses. […]” (French Article)